Belief, Trust, and Green Innovation
The role of community and institutional trust in driving entrepreneurial green innovation.
Belief to Behavior: The Role of Community and Institutional Trust in Driving Entrepreneurial Green Innovation
with Yiran Pei, Yi Bai, Kangkang Fu and Morgan X. Yang
Business Strategy and the Environment — Under review
This study examines how community and institutional trust shape the translation of environmental beliefs into entrepreneurial green innovation outcomes.